Meta explains how AI influences content on your Facebook and Instagram feeds

Priya Walia


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Meta has responded to the growing demand for increased transparency in Artificial Intelligence by providing users with tools and information to comprehend the influence of AI on their app experience.

On Thursday, the prominent social media company unveiled a collection of almost 22 system cards, delving into different aspects of its platforms, including Instagram Stories and Facebook’s news feed. The explanatory material sheds light on the tech giant’s content recommendation process, acquainting users with the factors that influence what they see on their feeds.

With rapid advances taking place with powerful technologies like generative AI, it’s understandable that people are both excited by the possibilities and concerned about the risk. We believe that the best way to respond to those concerns is with openness, Meta’s President of Global Affairs, Nick Clegg, wrote in the blog post.

Meta’s proactive approach to offering detailed descriptions and disclosures is timely, considering the impending global legislation that could soon mandate stricter disclosure requirements for companies utilizing AI technology.

The company’s “system cards” outline the criteria used to determine which accounts are recommended as follows on Facebook and Instagram, as well as how the search tools and notifications function.

To illustrate, the system card about Instagram’s search function explains how the app retrieves relevant search results based on the user’s query, evaluates each result considering the user’s previous interactions, and applies “additional filters” and “integrity processes” to narrow down the list before presenting it to the user.

In a blog post discussing Facebook content ranking, an elaborate explanation is provided regarding the various factors that influence the platform’s prioritization of information. These factors include aspects such as third-party fact-checker flags on posts, the account’s engagement levels, and the user’s past interactions with said account.

Clegg noted that previously, Meta exclusively allowed users to reduce the amount of content shown on Instagram, but now they expanded the feature to enable users to increase visibility.

He further emphasized that Meta is taking steps to enhance parental control by providing more insight into the messaging exchanges of teenagers on social media. Additionally, users will now be able to personalize their feeds on Facebook and Instagram further through a menu accessible from individual posts.

Via Meta