Holiday sales seemed to have little effect on the Windows Phone device landscape

Arif Bacchus

To no surprise, the AdDuplex Windows Phone Statistics Report for January 2016 shows that holiday sales seemed to have little effect on the Windows Phone device landscape.

Overall, in the US, AdDuplex finds that the only Windows Phone position change for the month of January is the Lumia 435, which has risen two places to a share of 0.3%. The biggest share change in America is the Lumia 640, which gained a 1.7% share in the US  since the last analysis. The reports also details that the Windows Phone loser in the US is the Lumia 521, which lost another 0.8% share in January.

Software wise, the report finds that Windows 10 mobile is now running on 9.5% of analyzed devices, a lead over the 8.4% of analyzed devices running Windows Phone 8.0.   Windows Phone 7, 8.0, 8.1, all are down, with 0.5%, 0.4% and 0.1% usage in the devices that AdDuplex analyzed. According to AdDupex, the changes suggest that the growth in Windows 10 usages are being driven by new devices.

Worldwide, however, there was an increase in the popularity of the Lumia 640, which went up 1.0% in share in AddDuplex’s overall analysis. Also, while other devices such as the Lumia 435, 535, and 640 CL saw 0.3% increases in share, the popular Lumia 520’s share declined 1.1%.

AdDuplex Windows Phone Stats Jan 2016
Windows Phone Devices Worldwide

Meanwhile, the report finds that Microsoft and Lumia remain the top Windows Phone 8 & 10 manufacturers with 96.97% of share. Blu, however, has overtaken Huawei as the fourth most popular manufacturer. Even though the Nokia and Microsoft share numbers have remained the same, it actually means that their market share has dropped, considering a new reported manufacturer name for Microsoft.

The AdDuplex report goes on to cover the share of Windows Phone devices in markets in Germany, Italy, Poland, Indonesia and Argentina. According to AdDuplex, the same Lumia devices make up the top 10 in the German market in January as they did in November, but with a small change in order. The Lumia 640 has overtaken the 930 to become the second most popular device in the German market. The Lumia 530 has also climbed to spots in the report.

The AdDuplex report is based on data collected from 5,298 Windows Phone apps running AdDuplex SDK v2 and higher. The raw data is analyzed and collected over the day of January 22nd 2016. AdDuplex, established in January 2011, is the largest cross-promotion network for Windows Phone and Windows Store apps and games. Over 10,000 apps actively use AdDuplex to gain visibility.