Website owners will soon be able to see which LinkedIn users visit their sites

Brad Stephenson

LinkedIn Website Demographics

Today, LinkedIn announced a new initiative called, LinkedIn Website Demographics that would allow marketers and website owners to track LinkedIn users on their sites.

“Today, we are excited to announce LinkedIn Website Demographics, a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns,” LinkedIn’s Taylor Greason said. “Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy.”

LinkedIn Website Demographics is activated by the implementation of the LinkedIn Insight Tag, a specially designed JavaScript tag that can be added to a site’s code in much the same way similar tags relating to Google, Facebook, and other services are used. Managers can then sign into LinkedIn’s Campaign Manager and create audiences and sort individuals by job title, industry, job seniority, job function, company, company size, location, and country.

LinkedIn Website Demographics is stated to be launching over the coming weeks however a variety of different documents have already been published on the official site for interested parties to read up on in preparation for the rollout.

Are you excited by this new LinkedIn project or does it concern you? Let us know your thoughts in the comments below.