Watch: Microsoft releases a new ad for their upcoming Xbox Series X video game console

Brad Stephenson

Xbox Series X logo.

Microsoft has just released a new commercial for their upcoming next gen Xbox Series X console on the official Xbox YouTube channel.

The ad, which you can watch below, features a combination of previously released renderings of the new console and controller hardware and clips from Xbox Series X video games such as Assassin’s Creed: Valhalla.

Microsoft is clearly going for a “cool” factor with its next console with a focus on clean black lines and minimal use of bright colors in the ad. There also seems to be an emphasis on better communicating that it is in fact a next gen Xbox console and not just another Xbox One with phrases like “Redesigned from the inside out,” “Designed for speed & performance,” “Amazing graphic fidelity,” and “Power your dreams” prominently displayed throughout.

What do you think of the ad? Would you have done anything differently? Share your thoughts with us in the comments below and then follow us on Twitter and Pinterest for more Xbox Series X news and content.