NASCAR’s Hendrick Motorsports re-ups with the Microsoft Cloud

Arif Bacchus

Hendrick Motorsports, one NASCAR’s top-tier Monster Energy Cup Series teams, today announced they have renewed their marketing and technical partnership with Microsoft through 2019. Under the renewed partnership, the team will use the power of the Microsoft Cloud, Windows 10, Office 365 and Microsoft Teams.

Microsoft has actually been working with Hendrick Motorsports since 2015, and this is just the latest step in their longtime collaboration. All four racing teams within Hendrick will now continue to leverage Microsoft’s artificial intelligence and machine learning to strengthen their performance on the race track. It is also expected for Hendrick Motorsports to use Microsoft tech to improve operational efficiencies leading up to NASCAR Cup Series race weekend.

Microsoft interviewed Alba Colon, director of competition systems for Hendrick Motorsports on this very subject and also how technology and data analytics have changed the sport. You can check out her full interview here, and she also provided the following statement in a press release.

“We have tremendous confidence in Microsoft. The partnership gives our team access to tools and expertise that is enabling unprecedented insights. With all the information and data available to us today, we’re constantly looking for ways to learn faster and make quicker, more informed decisions. From the power of the cloud to artificial intelligence and machine learning, our continued collaboration with Microsoft will help us do that and much more.”

Hendrick Motorsports is a 12-time Monster Energy Cup Series championship winning team. The racing organization fields four Chevy Camaros in the Monster Energy Cup Series— Jimmie Johnson’s Lowes #48, Chase Elliott’s NAPA #9, Alex Bowman’s #88 Nationwide, and William Byron’s #24. We previously had a one-on-one interview with Matthew Cochran, an IT Manager at NASCAR’s Hendrick Motorsports where we discussed the team’s use of Microsoft tech, and more.