New Mixer superstar, Ninja, is ‘disgusted’ at Twitch, his old home (Update: Twitch CEO responds)

Abhishek Baxi


Twitch’s CEO Emmett Shear has now responded to the controversy in a series of tweets and has apologized for recommending NSFW content on Ninja’s channel page.

He claims that the company was testing a new system to surface recommended content on offline channels, although that doesn’t explain its decision to include an indicative text on his channel page about Ninja’s move to Mixer as well as hiding the channel branding.

At the time of writing this, Twitch has reverted Ninja’s page back to the default offline layout.

Original Article:

Last week, Tyler “Ninja” Blevins, the Twitch superstar with more than 14 million followers, abandoned the Amazon-owned platform to join Microsoft’s competing service – Mixer.

But looks like the breakup hasn’t gone down well with Twitch. Ninja posted a video on Twitter over the weekend expressing his disgust after finding out that Twitch is promoting other channels on his Twitch profile –

He said that since the transition went completely smooth and super professional, there wasn’t any need to say anything bad or negative about Twitch until now.

However, he claims that Twitch is promoting other channels on his profile – something that the company doesn’t do that for any other streamers. After having built a brand for eight years, Ninja feels that Twitch is promoting other streamers piggybacking on his brand while he doesn’t have any say in the matter.

New Mixer superstar, Ninja, is ‘disgusted’ at Twitch, his old home

To add to the mess, on August 11, one Twitch channel streamed Fortnite and Minecraft-themed porn for over two hours before it was taken down – a stream that was ‘recommended’ on Ninja’s now-defunct channel.

Twitch hasn’t yet responded to the controversy but looks like the company isn’t too happy with Microsoft poaching its star streamer.