The Microsoft Store expands its e-commerce presence in India through new partnership

Laurent Giret

Microsoft has announced today that it will strengthen its e-commerce presence in India by opening a Microsoft Online Store on Tata CLiQ, the recently launched e-commerce portal of Indian company Tata group. The online merchant is “pioneering the phygital revolution in India” according to its CEO Ashutosh Pandey, which means that consumers will benefit from an improved experience through a combination of in-store shopping benefits and conveniences of online shopping:

The consumers will be able to buy their favorite Microsoft products and services using innovative services such as click online & PIQ up at store, return to store and ship from store through a large on-ground store network of partner brands. phygital services will be available across 500 plus stores of 12 partner brands.

The new online Store will launch with attractive inaugural offers on Microsoft hardware such as the Surface Pro 4 as well as select Lumia smartphones like the 650 and the 550:

  • The Surface Pro 4with free type cover will be available at a discount of INR 10,000, plus a free Office 365 Personal subscription for a year (worth INR 3,299)
  • The Lumia 650 will be available at best buy price of INR 14,699
  • The Lumia 550 will be available at best buy price of just INR 6,599

Microsoft Online Store Tata CLiQ
Tata CLiQ e-commerce portal.

Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India is enthusiastic about the online store expansion:

Increasingly consumers are going online to shop for a number of things, including mobiles, devices and software. We therefore are expanding our online presence through our official Microsoft Store so that our consumers find it easier to experience and buy our products. We are excited to partner with Tata CLiQ and see tremendous opportunity in delivering Microsoft products and services through them to our customers.”

The Microsoft Online Store on Tata CLiQ should be available over here, though the web store doesn’t seem to work as of now. If you live in India, let us know in the comments if you’re happy to see Microsoft broadening the presence of its online store through this partnership with Tata CLiQ.