Here’s how Google is leveraging generative AI to advance its search capabilities

Priya Walia


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Google is taking proactive measures to integrate AI chat functionalities into its core search engine. It strives to stay ahead of the emerging wave of artificial intelligence solutions that could potentially jeopardize its online dominance after many decades. Furthermore, the tech giant is also facing a fresh challenge from Microsoft. As part of its strategy, Google has announced the latest iteration of Google Search, featuring an AI chatbot that can answer complex queries and facilitate faster access to sought-after information.

The updated version of Google Search will feature a distinct visual appearance. Upon entering a query in the primary search field, users will be presented with an AI-generated response in addition to traditional search results. Interested users can join a waitlist for access to the new version, which will be initially launched in the United States via both the Google app and Chrome’s desktop browser. The tech giant will allow only a select number of users access to the updated version in the upcoming weeks.

Google announced a range of updates focused on a blend of AI and hardware products at the company’s annual developer event, I/O. One of the most noteworthy strides includes the imminent launch of a new language model, Gemini. Although Google already has Bard, it is predicted that Gemini will outperform ChatGPT and BingAI due to its distinctive features. A distinguishing advantage of Gemini is its multimodal capability, setting it apart from its predecessors.

Specifically, the upcoming tool draws strength from its basis on a multimodal model, enabling it to comprehend and produce text, code, and images. ChatGPT, in contrast, is a text-only model with solely the capacity to interpret and produce text. As a result, Gemini’s broader range of capabilities indicates it can be employed for more diverse assignments than ChatGPT.

Amidst a frenzy of AI innovation in search engines and productivity tools emanating from competitors like Microsoft, Google has taken significant steps to keep up with the shifting industry landscape. ChatGPT’s viral success has reportedly prompted a “code red” situation for Google’s search business. As a result, the company is introducing extensions within its services, such as Gmail, Sheets, and Docs, thus enabling users to access Bard’s chatbot features within the apps they’re currently using.

To delve deeper into the latest updates from the Google I/O event held yesterday, check out our special episode of OnPodcast.

Via Google