FTC fields concerns from Google and NVIDIA over Microsoft’s bid for Activision

Kareem Anderson

NVIDIA offices

As the FTC continues to build its case against Microsoft’s bid to acquire Activision Blizzard it’s met with the company’s direct and indirect competitors, NVIDIA and Googe who have voiced concerns about the merger.

According to a report from Bloomberg, both Google and NVIDIA have expressed concern with Microsoft and Activision Blizzard merging and noted that in doing so, it would give Microsoft an unfair advantage in cloud-based gaming, subscriptions and mobile gaming sectors.

Similar to Sony, Google is fiercely objecting to Microsoft’s bid for Activision despite officially collapsing its cloud gaming platform this month. NVIDIA on the other hand, who does possess a cloud gaming platform, has said it wouldn’t be less opposed to an outright rejection of the deal if Microsoft granted equal and open access to games.

With access to both King games on mobile and well-established titles such as World of Warcraft and Call of Duty on desktop, console and the cloud hanging in the balance, it makes sense for NVIDIA and Google to share their concerns about the Microsoft and Activision deal.

Microsoft has stated that it has intentions of openly competing with Google and Apple for mobile gaming app accessibility if it were to successfully acquire Activision Blizzard, which paints a pretty clear target on their backs.

Google, NVIDIA, nor the FTC have commented on the report but Bloomberg claims the FTC may be calling on Google and NVIDIA to testify in its case against Microsoft which would then make their objections official record.