Cherry Mobile launches a range of Windows-based devices in the Philippines

Fahad Al-Riyami

Cherry Mobile launches a range of Windows-based devices in the Philippines

Cherry Mobile has been on the uprise in the Philippines ever since its induction back in 2008. The Philippines-based phone manufacturer has since gone on to dominate the low-budget, entry-level segment in the country with a range of devices focused on providing the best value for money possible. Today, the company unveiled a new range of Windows-based products in the country consisting of two Windows Phone devices, a Windows 8.1 tablet, and a Windows 8.1 hybrid PC.

Starting with the Windows Phone products, the first is the Alpha Luxe. This device features a 5-inch 720p display, a Qualcomm 200 quad-core CPU, 1GB of RAM, 8GB of internal storage (expandable via MicroSD), an 8MP rear camera accompanied by a 2MP front shooter, and dual-SIM support. The Luxe is priced at Php 4,999 ($114).

The second Windows Phone 8.1 device is an even lower-end model, the Alpha Style. Although it retains the same CPU as its sibling, it cuts the RAM and storage by half, and only comes with a 5MP rear camera and a 0.5MP front camera. It still retains dual-SIM and MicroSD support. Its price matches the reduction of specs as the Style only asks for Php 2,999 ($68).

Cherry Mobile launches a range of Windows-based devices in the Philippines

Now for the tablets. The Alpha Play is a surprisingly well designed product, with a white bezel and a silver casing. The 8-inch tablet runs the full version of Windows 8.1 thanks to the built-in Intel Z3735D quad-core CPU. It also comes with 1GB of RAM, 16GB of internal storage (also expandable), a 5MP backside-illuminated camera, a 2MP front camera and a 3500 mAh battery. The Play will be available later this month for Php 7,999 ($182).

Finally, the Alpha Morph. A 10-inch hybrid PC which doubles the RAM and storage of the Play but features the same Intel quad-core CPU, but unfortunately drops the camera to a 2MP front and rear shooter. We’ve seen this happen on the Surface Pro 2 and Surface 2, still no clue on why the higher-end models have lesser quality cameras. At least its battery gets a bump to 8000 mAh and it comes with an Office 365 subscription and 1TB of OneDrive cloud storage. The Morph is priced at Php 11,999 ($274).

Some great devices Cherry Mobile has announced here, and those prices should keep the company competitive in the low-budget segment, hopefully we’ll see a rise in Windows Phone adoption in the country.

Thanks Ron Marvis Marcos for the tip!