Bing Image Creator comes to the new Bing

Kevin Okemwa

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Ever since Microsoft debuted the new Bing, the company has been busy at work making updates and adding new features with the aim of enhancing its user experience. Millions of people signed up for the service to change how they interact with the web. Besides, Microsoft refers to it as your AI copilot for the web.

And now, Microsoft has announced that it’s further enhancing the new Bing and Edge preview experience by incorporating Bing Image Creator. Besides providing users with better search, complete answers, a new chat experience, and the ability to create content, the new Bing will now allow you to create images using your own words via the Bing Image Creator that’s powered by OpenAI’s DALL∙E model. All you have to do is simply describe the image you’d like to see and the neat tool will generate and process the picture for you.

Microsoft terms this addition as critical since the human brain has been found to process pictures or images 60,000 times faster compared to text. Therefore, it goes a long way in further enhancing a better understanding of concepts.

The Bing Image Creator will be incorporated into the Bing chat experience for all users in the Bing preview and will be rolling out in Creative mode at first.

According to Microsoft:

By typing in a description of an image, providing additional context like location or activity, and choosing an art style, Image Creator will generate an image from your own imagination. It’s like your creative copilot. Just type something like “draw an image” or “create an image” as a prompt in chat to get creating a visual for a newsletter to friends or as inspiration for redecorating your living room.

The feature will also be available on Edge making it the first browser to feature an integrated AI image generator. To access the feature, click on the Image Creator icon in the sidebar and start creating any image of your liking.

Of course, Microsoft has placed elaborate measures in place alongside its partner OpenAI to ensure that the feature isn’t misused. “We have ensured OpenAI’s safeguards, plus additional protections, have been incorporated into Image Creator,” says Microsoft.

This means you can’t use the feature to create harmful or unsafe images since the system automatically detects such cases and blocks prompts from being made. It will also be made apparent that the images are generated using AI by including a modified Bing icon watermark in the bottom left corner of each image.

As we’d earlier reported, Microsoft launched Bing Image Creator in preview towards the end of last year. And as noted, it is possible to buy more Bing Image credits using your Microsoft Rewards points.

You’ll get a prompt notifying you to make the purchase after you exhaust the free 50 monthly credits you’re entitled to. For instance, for $15 you’ll get 115 credits. However, it is still possible to create images using the Bing Image Creator even after you run out of credits, only that it will now take longer to process and generate the images.

Microsoft has highlighted that it is rolling out Bing Image Creator “in a phased approach by flighting with a set of preview users” before it eventually hits broad availability. It will initially only feature Image Creator in the Creative mode of Bing chat. The goal behind this move is to ensure that they avail the tool to users both in a Balanced and Precise mode over time.

The company has also indicated that it’s currently working on optimizations that determine how feature functions in multi-turn chats.

What are your thoughts on Bing’s new Image Creator? Let us know in the comments.