Bing highlights (mostly last minute) Valentine’s Day search trends
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It’s supposed to be a day of love and cherishing those closest to you. However, as Bing Ads reveals, Valentine’s Day is often spent rushing to buy a present at the last minute.
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According to an analysis released last October (via Search Engine Land), Bing plays a significant role in the sweetest of holidays. In the two weeks prior to Valentine’s Day, ad revenue and searches spiked high leading up to a peak on just the day before.
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More surprisingly, the increased use of Bing on mobile seems to have drastically culled this sudden holiday panic. According to the search trends through Bing in 2016, nearly 48% of related searches were on mobile. That’s 8% more than the year before and almost half of the ad revenue for the holiday altogether. Furthermore, mobile users have a much smaller spike towards the holiday.
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As a side note, other information from Bing revealed that unmarried men between the ages of 25-34 spent the most for Valentine’s Day while women were the most active searchers. Also, users that searched for “Valentine’s Day gifts revealed “boyfriend” at 17%, “girlfriend” at 4%, “husband” at 22%, and “wife” at 16%.
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The results are mostly intended to assist advertisers in when to target ads for the holiday, but for consumers, it’s a reminder to buy our gifts just a little earlier next time. That, and date someone with a smartphone.
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Further reading: Ads, Bing search, Microsoft, Valentine’s Day
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Do you wait until the last minute?