Bing has international ambitions as Microsoft job listing reveals


Bing has international ambitions as Microsoft job listing reveals

Bing may not be threatening Google, but it is a top competitor in the search market, thanks to its innovative look and added features. The company even made a deal to power Yahoo, which also helped in its standing as the biggest competition to the clear leader. 

Now Microsoft is looking to expand the horizons for this arm of its business, as it has quietly listed a job position that reveals quite a lot about plans for the future. The nondescript sounding position is for a business development manager for Bing International. However, it’s the description that reveals the plans.  

“Bing is embarking on the most ambitious geographic and product expansion in its history. International is now front and center at Bing. ASG is charged to make Bing a quality product in 75 markets around the world, driven by the needs of Microsoft’s core products and global strategic alliances – Windows 8, Windows Phone, Xbox, Nokia, Yahoo and others”, the listing reads. 

No details are given about the markets or actual plans. It is early days, with the company just now hiring, so it will be a bit of time before the news of what is happening begins to trickle out.

Thanks to Daniel Su for the tip!