According to search engine market watcher Experian Hitwise, queries made though Microsoft’s Bing search engine lead users to click on a webpage at a higher rate than queries made though Google.
From what Experian Hitwise is saying, Bing’s success rate for its searches for the month of July was 80.04%. Google’s success rate was 67.56%. Yahoo, on the other hand, was also more effective than Google with a 81.36% success rate. Experian explains “success rate” as the percentage of search queries that ultimately resulted in a visit to a website.
“The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine results pages to ensure that searchers are finding relevant information,” Experian stated.
Experian also mentions that 25.32% of all searches are made with just a single word query, while two word queries accounted for 24.09% of searches made.
This is obviously great news for Microsoft as it shows that keywords purchased though Bing-powered sites have a better click-though rate compared to Google. Microsoft recently added real-time Facebook feeds to its search results as well.