Big Windows pundit news: Brad Sams moves on to Stardock

Kip Kniskern

Brad Sams, a noted Windows Watcher and Executive Editor of the BWW Media Group, the company behind and, announced today on Twitter that tomorrow is his last day. In the Twitter thread, Sams revealed he’s taking a position with Stardock.

Brad says he will continue with occasional posts on Petri/Thurrott, and will continue with “First Ring Daily,” his daily podcast with Paul Thurrott. Still, the Microsoft watcher world is losing a great voice, a great reporter, and a good guy. You’ll be missed, Brad!

As for Stardock, with the opportunities for Windows 11 customization (and even bringing some Windows 11 flavor to Windows 10?), the future is bright, and we’re looking for big things from Brad in his new role.