Apple is not going to change, says CEO Tim Cook


With the recent shocking announcement of Steve Jobs stepping down as the CEO of Apple and the new CEO being named as Tim Cook, it looks like Apple is in for a slight change, rather than a drastic one.

Tim Cook, who was named as Steve Jobs’ successor, had been an acting CEO on several occasions due to Jobs’ illness. Cook has been responsible for lowering Apple’s hardware and gadget prices and making deals with component suppliers in order to allow for an increased advantage over competitors.

In an email sent by the new CEO to Apple employees, which was leaked today, Cook states that “Apple is not going to change.” Read the full email below:


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


According to Ars, this email comes from a reputable source. Tim Cook is obviously looking forward to the coming years and all of their customers are too. Lets see what awaits us with Apple’s new CEO.