Just a few weeks ago, we were covering Bing’s new Image Graph and the various highlights that were bundled into the new image search. Now it looks like the Bing team has begun adding a few new tricks to the Bing search presentation when it comes to cinematic queries.
The new design for movie-related searches puts high emphasizes on convenience and detail when users look for their next movie watching experience. The new layout includes many of the connecting aspects users go through when looking for a new movie, like trailers, local showtimes, cast information reviews, and more. The new layout is also aligned with surfacing information quickly. The Bing team even went a step further and incorporated ticket purchasing straight from within Bing.
While the included Fandango buying experience and other recent feature bring Bing up to par with Google in movie searches, the suggested summer movie guide takes Bing to a level not yet met by Google. Admittedly, the recommended movie guide requires a specific entry to appear, its presence none the less is impressive. The user can now type in ‘summer movie guide’ and a suggested search carousel appears at the top of the search page. Individuals who know they want to see a summer movie but don’t have a specific movie in mind, or can’t quite remember the name, could find this new carousel to be the perfect tool.
Once a movie from the carousel is selected, the search page becomes a home page of sorts for the movie. The suggested movie page contains a whole host of information. Users will find trailers, a brief synopsis of the plot, estimated budgets (if you’re into movie trivia or debate), IMDb information and links to iTunes, Rotten Tomatoes, Twitter, and more. The movie search page gets treated as a living page of information. Bing continues to pull in more information for the page as reviews get published, and real-time comments via Twitter pour in from early movie-goers.
Take a tour of the summer movie guide in Bing (if it’s available in your country). If you have any suggestions or comments, the Bing team is hard at work addressing concerns through their Bing Listens program. Hopefully, this level of search is expanded to other entertainment markets, like video games or seasonal TV guides.
