Samsung and Kingston have raised SSD prices again, and this time the increase crosses 10% across most products, which pushes already high storage costs even further and makes it harder for buyers to plan upgrades or build budget systems. Prices for popular drives like the Samsung 990 PRO now sit far above last year’s levels, and the trend shows no signs of slowing down as supply pressure continues.
According to reports, Samsung has already notified its major distributors about the price adjustment, while Kingston confirmed a similar move across its entire SSD lineup starting this week.
Bobantang, via IT Home, reports that both companies issued formal notices for these hikes, with increases of at least 10% expected across consumer SSD products.
Prices Keep Climbing Across the Market
The impact is clear when you look at current pricing, where a 1TB SSD like the Samsung 990 PRO now costs over $300 and is expected to move closer to $360, even though the same capacity sold for under $100 just last year. This sharp jump has already made high-capacity drives like 2TB and 4TB models as expensive as premium GPUs, which changes how users approach PC builds.
At the same time, this marks the second price increase in a short span, as companies like Samsung and Western Digital quietly pushed prices higher earlier this month, with some 8TB SSDs reaching extreme price levels.
Supply Pressure and AI Demand Drive Costs
The main reason behind these increases comes from NAND flash supply constraints and growing demand from AI infrastructure, where manufacturers now focus more on enterprise storage instead of consumer products. This shift limits supply for retail buyers and keeps prices elevated, while OEMs have already started passing these costs to customers through higher product pricing.
Looking ahead, further price hikes remain likely, and buyers who plan upgrades or new builds now face higher entry costs for storage than they did just a year ago.
