In 2014, Xbox One handily outsold PS4 throughout Latin America. The report by GearNuke.com, claims Latin America is the second fastest growing gaming area in the world.
“In 2014 it’s estimated that around 600,000 Xbox One’s and PlayStation 4′s were sold through to end users in Mexico, Brazil and Argentina with around 75% of those sales attributed to the Xbox One.”
Microsoft’s marketed its products more aggressively in Latin American countries like Mexico and Brazil, where Microsoft product sales surged. Not that long ago, Microsoft sold a large ex-Nokia factory in Brazil to Flextronics, a Singapore-based electronic manufacturing company. Flextronics will continue to produce Xbox and Microsoft smartphone products at the Brazilian factory. GearNuke.com’s report continues to explain Microsoft’s success in Latin America:
“Microsoft started production of the Xbox 360 inside Brazil in an attempt to reduce the price of the console by 40% and drive adoption of Xbox products in the country,” the report adds. “This move has allowed Microsoft to not only gain a significant price advantage over Sony but allowed the Xbox 360 to take 85% market share last gen. At launch the PS4 cost approximately $1,800 in Brazil compared to the locally manufactured $1,000 Xbox One. It’s no wonder that Sony have started manufacturing consoles in Brazil this year.”
Both Xbox One and PS4 continue to sell well worldwide, but the upcoming holiday season gives Xbox One the advantage with a killer holiday game lineup with titles like Halo 5 Guardians and Rise of the Tomb Raider.
Thank you Jesus F. for the tip!
Further reading: Brazil, Halo 5, Latin America, Mexico, Microsoft, PS4, Rise of the Tomb Raider, Xbox One
