Microsoft has just released a new commercial for their upcoming next gen Xbox Series X console on the official Xbox YouTube channel.
The ad, which you can watch below, features a combination of previously released renderings of the new console and controller hardware and clips from Xbox Series X video games such as Assassin’s Creed: Valhalla.
Microsoft is clearly going for a “cool” factor with its next console with a focus on clean black lines and minimal use of bright colors in the ad. There also seems to be an emphasis on better communicating that it is in fact a next gen Xbox console and not just another Xbox One with phrases like “Redesigned from the inside out,” “Designed for speed & performance,” “Amazing graphic fidelity,” and “Power your dreams” prominently displayed throughout.
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