Nokia pokes fun at Director Michael Bay’s CES meltdown, suggests he use OneNote next time

Let’s face it – standing in front of a large audience trying to promote a product you likely have little knowledge of and hoping the teleprompter doesn’t fail can be quite stressful. Now, imagine if that teleprompter did fail and you did not rehearse what you were going to say. Director Michael Bay, more recently responsible for the Transformers movies, experienced this kind of stress during a presentation in Las Vegas for the annual Consumer Electronics Show.

During a presentation of Samsung’s new 150-inch TV at the Consumer Electronics Show, Michael Bay thought it was going to be as simple as reading off a teleprompter to promote the new 150-inch TV. Instead, Bay quickly realized life was going to be a bit harder than usual due to a teleprompter malfunction, which required Bay to “wing it.” Unfortunately, Bay didn’t know what to say about the TV. He also had hundreds of eyes staring at him. Bay quickly walked off the stage, saying “im sorry.” 

To his credit, Bay owned up to his CES meltdown in an official blog post written by himself.  “Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing. But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world,” he wrote.

Nokia, on the other hand, sent out a tweet today poking fun at Bay, suggesting he use Microsoft’s OneNote note-taking app next time. You can take a look at the tweet, along with the meltdown video below. Should be cut Bay some slack for “freezing” in front of a large crowd or should he have at least rehearsed his lines before going on stage?

Further reading: CES 2014, Nokia