Microsoft has applied for a US trademark for XCLOUD, the former code name for what’s now known as Xbox Cloud Gaming. As spotted by @ALumia_Italia, Microsoft filed for the trademark last week:
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New Microsoft Trademark: XCloud https://t.co/zZZ7rZbxlj pic.twitter.com/xodWvPYL1I
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— Aggiornamenti Lumia (@ALumia_Italia) August 28, 2022
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For those who don’t know, Xbox Cloud Gaming is Microsoft’s Netflix-like video gaming streaming platform that incorporates Xbox game pass ultimate. The service allows users to play dozens of games on smart devices like smartphones using a gamepad for a subscription price of $15 per month.
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Will Microsoft use the XCLOUD name in the future?
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When you compare the XCLOUD and Xbox Cloud gaming keywords in google trends software, you see that the searches for the XCLOUD are still very high but there is already a gap compared to Xbox Cloud Gaming. While it’s possible that the company may want to go back to using XCloud, what’s more likely is that this is a defensive move, protecting the mark while continuing to build on the marketing that’s accompanied the use of Xbox Cloud Gaming.
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