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  3. Kantar: Windows Phone shines as sales bump up worldwide, except for China and USA

Kantar: Windows Phone shines as sales bump up worldwide, except for China and USA

Ron Ron
August 22, 2019
1 min read

Kantar: Windows Phone shines as sales bump up worldwide, save China and USA

Windows Phone has continued its growth all across the world. The mobile operating system from Microsoft now powers 8.4% of smartphones worldwide, with an increase of 1.6 percent, market analyst company Kantar reports.

Windows Phone has carried on its good streak across Europe, where the mobile operating system now holds a share of 8.4%, an increase of 1.6% from the same time last year. In Britain, Windows Phone stands at 9.5%, now up by 0.9%. Windows Phone has continued its growth across most of the surveyed places. In Germany, Windows Phone now runs on 6.9% phones, whereas in France, it now accounts for 10.1%, a significant growth of 3.9%. Australia stands at 6.7%, and Italy at 11.8%. Microsoft can now claim that one in every one hundred handsets in Japan runs its operating system.

Microsoft, however, needs to be concerned about China and the United States. While China saw a fall of 1.4% during the same period last year, United States now only sees 4.7% Windows Phone devices, a fall of 0.9%. Android, on the other hand, continues its dominance.

Microsoft could expect substantial growth this year, as Windows Phone 8.1 looks to be a a big step towards a mature and feature rich mobile operating system. Also, recently Microsoft launched the dual SIM variant of Lumia 630 in the Asia Pacific region, that phone is expected to do great, as dual-SIM capability has always been a great selling factor in the region.

Further reading: Kantar, Windows Phone

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