If you are unfamiliar with Sony Honda Mobility Inc., it is a joint venture established earlier in 2022 by the two Japanese companies to “create new technologies to pioneer a new era of mobility,” according to its mission statement. The venture is seen as one of the most likely competitors to seriously take on Tesla in the electric vehicle market.
The company’s first car models are expected to roll out (no pun intended) sometime in 2025. The stated aim of Sony Honda Mobility is to “develop a car as hardware that will cater to the entertainment and network we would like to offer.” In addition to going head to head with Tesla in the area of autonomous driving technology, Sony Honda Mobility also hopes to get an edge over Tesla in another key department: entertainment technologies. This is where Sony comes in to the Sony Honda Mobility equation.
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Sony Honda Mobility President and COO Izumi Kawanishi said in an interview with the Financial Times,
Sony has content, services and entertainment technologies that move people. We are adapting these assets to mobility, and this is our strength against Tesla.
So while the company may not be prepared to literally cram a PS5 into the dashboard, you can bet we’ll see some sort of integration with it in these new cars. In the interview Kawanishi suggested it would be possible.
And Sony Honda Mobility would not be the first to do so. Just last month BMW announced that it will bring casual gaming to its iDrive touchscreen systems. And Tesla of course has its Tesla Arcade, which features a catalog of classic games.
Featured image via Car and Driver.
