Smaato, one of the world’s leading RTB ad exchange and Supply Side Platform options, has announced that their SDK for Windows Phone 8.1 and Windows 8.1 is now available. Finding a reliable revenue stream can be quite difficult having developed an app, particularly for those with little experience in this process. Simplifying the experience is therefore something of a priority for those new to the app development game.
Now supporting XAML, Smaato allows users to connect their apps with over 199 DSPs (demand-side platforms) and 138+ ad networks, simplifying the task of monetizing apps. The new SDK allows users to gather more specific demographic data, allowing for more precise targeting and allowing for a greater return on investment.
With Windows having recently implemented a system of ad mediation, it is now simpler for ad SDKs to work side by side, allowing users to see larger rewards for their work. The Ad Mediator helps to further smooth the experience for new users.
Will you be downloading the Smaato SDK for your Windows app? Let us know in the comments below.
Further reading: Microsoft, Windows, Windows Phone
