According to Samsung, smartphones and tablets based on Windows 8, Windows RT, and Windows Phone 8 are seeing a ‘lackluster demand.’ Instead of these two operating systems from Microsoft, the company actually sees interest in Google’s Android platform.
“Smartphones and tablets based on Microsoft’s Windows operating system aren’t selling very well. There is a preference in the market for Android. In Europe, we’re also seeing lackluster demand for Windows-based products,” Samsung head J.K. Shin stated in an interview with the Wall Street Journal.
When asked if Samsung was still working on their own operating system called ‘Bada’, the company stated that Bada would be merging with Tizen, an open source operating system being developed jointly by Samsung and Intel. Samsung expects the first smartphones powered by Tizen to make its debut during the third quarter of 2013.
But what about Android? Samsung believes that they should work with multiple operating software companies to account for the different consumer needs. “Our strategy has always been to work with multiple operating software companies. There are different needs from our customers and the market for third-party OS,” Samsung stated.
Claiming that Windows 8 and Windows Phone 8 have seen ‘lackluster demand’ is a strong statement towards Microsoft. Earlier this year, Samsung decided to step away from releasing a Windows RT tablet, claiming ‘lackluster demand’ for the operating system as the root cause. Microsoft on the other hand will disagree and claim that Windows 8 has been on a “solid start.” So who is right and should Microsoft take this kind of back talk from Samsung?
