New Media APIs announced by Microsoft for Azure App Service

Sean Cameron


Azure Media Services (AMS) is currently used by many large media companies around the globe to deliver content on a massive scale, such as the Olympics. It is also used on a smaller scale to deliver projects such as the video-on-demand service Blinkbox, owned by Tesco.

With Microsoft’s new service, Azure Media Services Connector, the power and flexibility of AMS is being delivered to Azure App Service customers, in a move that will improve the utility of the service considerably. The new APIs brought through this service will ensure that the production and delivery of video-based content will become a far simpler process, while also bringing a greater deal of control that will allow specific needs to be tailored to with greater efficiency.

Currently the AMS Connector is free for use in the USA-East region, with a wider roll-out scheduled to occur later in the year.

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