Microsoft is undergoing a significant reorganization of its Xbox gaming and marketing leadership, particularly in light of its recent acquisition of Activision Blizzard, The Verge reported.
Matt Booty has been promoted to become the president of game content and studios, which now includes the oversight of ZeniMax and Bethesda. Meanwhile, Sarah Bond has been promoted to the role of Xbox president. She will be responsible for both hardware and software, including potential new Xbox console designs.
It is a sign that Microsoft is serious about growing its gaming business. This will give the team more resources and expertise to sell Xbox consoles and games to consumers.
Moreover, we believe that Dave McCarthy’s appointment to lead the integration efforts for Activision Blizzard is a critical role. The integration of Activision Blizzard into Microsoft Gaming will be a complex and challenging process, and McCarthy will need to be able to navigate the challenges and ensure a smooth transition.
Overall, these leadership changes indicate that Microsoft is committed to gaming and AI. The company is investing heavily in both areas and is making significant changes to its leadership team to support its growth goals.