Microsoft loses another executive to COO offer from Qualtrics

Dave W. Shanahan

Qualtrics Inc. just snatched Microsoft executive Zig Serafin to become its new chief operating officer (COO). During his 17-year career at Microsoft, Serafin handled Skype for Business and Cortana, Office 365, and Xbox Live. Qualtrics is a market research software company based in Provo, Utah.

According to Forbes, Qualtrics is excited about adding Serafin, commenting that his “expertise in operational excellence at a major tech company will be key as the company continues scaling aggressively.” Qualtrics has grown exponentially in the past three years, boosting its customer base from 4,000 to 9,000.

Serafin believes he will be able to bring a wealth of knowledge from his time at Microsoft, adding his “experience in leading cross-functional teams on a global scale, and operational background in scaling business lines.” No word yet on whom will be taking over Serafin’s position at Microsoft, but an announcement is likely imminent, so stay tuned.