Microsoft announced in a blog post that the Redmond-based company has joined the Coalition for Better Ads. The Coalition helps provide a better, more streamlined online experience for consumers so that they are not inundated with online ads while browsing.
Here is Microsoft’s full statement:
“At Microsoft, we believe in supporting and collaborating with the online advertising industry to develop standards that make the digital ecosystem function better for consumers, marketers and publishers.
In this spirit, we are excited to announce that Microsoft has joined the Coalition for Better Ads (CBA). Through our advertising platforms, and our multitude of consumer services, we believe we can make an important contribution to improving and safeguarding advertising standards on the web.
Microsoft is committed to working with our industry partners and the Coalition for Better Ads to continue the development and implementation of standards that will have a positive impact on consumers and the entire online advertising community.”
By joining the Coalition for Better Ads, Microsoft wants to make sure its own ads platform, Bing Ads, stays within consumers’ rights and expectations for online advertising.