Microsoft has teamed up with the NCAA to make Bing the “Official Bracket Data Partner for March Madness”, US Division One college basketball’s wildly popular tournament paring 68 teams down to one national champion, beginning with “Selection Sunday” this weekend and ending with the “Final Four” later this month.
“Bracketology” is a notoriously imprecise ‘science’ that nonetheless has a major impact in the world of basketball. Understandably, much thought has been dedicated to correcting this imperfection, and making sure that no detail is omitted.
Enter Bing. Microsoft is now working with the NCAA, and as such Bing is now the “Official Bracket Data Partner for March Madness”. Redmond has been given access to bracketing archives stretching back across the past decade, which have since been fed to Bing. The search engine has now processed this data and will use special algorithms developed to feed fans extra data as they compile their brackets for March Madness.
Keith Martin, NCAA managing director of marketing and broadcast alliances, said,
“We’re pleased to add Bing and its parent company Microsoft to our NCAA Corporate Partner Program as the official bracket data partner of the NCAA. Bing’s search services will allow fans to have some fun as they access data for their bracket selections. This new technology provides information that allows our fans to be more analytical after Selection Sunday”
March Madness with Bing will begin on March 15th.
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