Microsoft has begun reaching out to Alexa developers via email in an attempt to get them to work on products for Cortana according to a report by VoiceBot. The emails promote Microsoft’s Cortana as being a platform with a large established audience and a lot of potential for future growth due to it already functioning on Windows 10 devices, Windows 10 Mobile smartphones, the Xbox One video game console, as well as on iOS and Android devices.
“Cortana has 145 million monthly active users across Windows, Android, iOS and Xbox,” claims one quote from the email. “We’ve made it easy to reuse the code, language models and cards you’ve created for your Alexa skill — and your Cortana skill will work across platforms and devices,” says another, echoing Microsoft’s similar attempts to get iOS and Android app developers working on Windows 10 in recent years.
Cortana is Microsoft’s digital assistant and is a direct rival to Apple’s Siri, Amazon’s Alexa, and Google’s Google Assistant. While there are no first-party specific device made for incorporating Cortana into the home such as Amazon’s Alexa, Cortana is at an advantage due to its prominence in Windows 10 PCs and tablets and the Xbox One.
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