Microsoft Dynamics CRM helps rejuvenate the Borough of Newham in England

Fahad Al-Riyami

Microsoft Dynamics DRM helps rejuvenate the Borough of Newham in England

Some towns simply fail to thrive because of their economic insignificance and conditions such as high unemployment rates, or simply because they don’t have the appeal as a place to settle, live, and raise a family. A collection of small issues such as vandalism, poor trash collection, roadkill, and street gangs can quickly turn a good neighborhood into a hostile environment. The Borough of Newham in greater London, England is well aware of this, and is also why they took advantage of Microsoft Dynamics CRM to help transform itself for the better.

To combat these non-emergency issues as well as make Newham more welcoming towards new residents, the small, yet densely populated borough, has designed two apps based on Dynamics CRM. The first is the Love Newham app for Windows Phone, which gives citizens the ability to report any neighborhood issues and have the city council deal with the issues on the same day. The system works by sending resident-generated reports directly to a social workers in-vehicle tablet. Action can then be immediately taken.

“…Love Newham, a mobile app which citizens can use to report non-emergency problems in their neighborhood. “From trash collection to downed trees to vandalism, citizens can report the problem through the app and get a response in minutes and a quick resolution, usually the same day” – Kirsten Edmondson Wolfe, Microsoft’s Global Industry Director for the Public Sector

The second app is the My Newham web app, which was designed to let residents easily manage government related activities online. So if they wanted to register property, vote, register their children for school, or pay for parking tickets for example, they now have a quick and efficient way to do so.

This is just a couple of the ways in which apps based on Microsoft Dynamics can actually make a real difference to people’s livelihood. And to make the customer relationship management platform accessible to even more businesses and government around the world, Microsoft expanded the availability of Dynamics CRM Online to 17 new markets earlier this year.