Microsoft and Azure look to transform media/entertainment with NAB announcements

1 min. read

Published on April 25, 2017

published on April 25, 2017

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Internet media has become huge in the past decade – we should know, we’re a part of it. As internet revenue continues to become one of the most profitable avenues of entertainment out there, Microsoft sees it becoming more important to become a part of it. If you’re in the Las Vegas area and interested in hearing some of Microsoft’s thoughts on the matter – and seeing some announcements on their future in entertainment – you should check out the National Association of Broadcasters Show.

From working with NBC Sports to power the 2016 Rio Summer Olympic games livestream across devices, including Connected TVs for the first time, to delivering content storage, media encoding, rendering, advanced analytics and more, Microsoft is partnering with companies across the media and entertainment industry to help enable digital transformation.

If you’re not going to be in the area to watch Microsoft’s keynote at NAB, you can get an idea of the sort of things that Microsoft has in store on their blog post regarding the topic. They’ve detailed some of the partnerships that they have going on as they move forward into entertainment, with Avid, Verizon, and Crackle being just a few.

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.