Microsoft Advertising has successfully completed the transition of its in-house sales and technology teams to leverage and monetize Xandr’s supply-side platform (SSP). This transition allows Microsoft Advertising to consolidate its inventory and streamline the buying process for advertisers. Earlier, in December 2021, Microsoft finalized the deal to acquire Xandr from AT&T. The integration of Xandr’s … Continue reading Microsoft Advertising completes transition to Xandr’s supply-side platform