Gamestop will adopt Azure for the shop-floor in a move to engage with consumers

Sean Cameron

Satya Nadella

Gamestop, one of the largest consumer technology retailers in the US, has announced that it will adopt Microsoft’s Azure platform in order to revolutionize the retail experience for consumers throughout the country.

Via smartphones and tablets using Windows, customers will be able to view trailers and various other promotional materials from Gamestop’s catalog, providing an immersive flavor to the overall shopping experience. Game trailers will also be broadcast to a 4K TV, and an in-store shopping cart will be offered, allowing for a quicker checkout experience should the customer wish it.

Jeff Donaldson, senior vice president of GameStop Technology Institute, stated,

“Microsoft has always been a fantastic and innovative company for GameStop to collaborate with, both in the technology space as well as with their video game consoles and titles. We are continuing to work closely with them to discover and aggressively elevate ways to enhance the retail experience for our customers today and in the future.”

Tracy Issel, general manager of Worldwide Retail, Consumer Goods, Hospitality and Travel at Microsoft, went on to say, 

“Our collaboration with GameStop shows the types of things that are possible when Azure is used to enhance consumer engagement. GameStop is utilizing our cloud computing technology in their brick-and-mortar stores in new exciting ways, and demonstrating the type of retail technology applications we can build on Azure moving forward”


Utilizing the benefits of the cloud and mass-data, Gamestop will be able to more effectively target sales in future, particularly through the use of individual customer purchase history, making the shopping experience a little more personal and tailored to each individual.

This news comes from a number of other pushes by Microsoft to push both Windows and Azure into the retail space, as the EMV standard comes into force, it is likely that a great deal of such innovation will be seen in the year ahead.

Could this transform your shopping experience? Let us know in the comments below.