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  3. The future of Windows is in peril because ‘people simply don’t care about it anymore’

The future of Windows is in peril because ‘people simply don’t care about it anymore’

Ron Ron
August 23, 2019
2 min read

The future of Windows is in peril because 'people simply don't care about it anymore'

While we sit here eagerly anticipating what this new year will bring us in terms of Windows Threshold (or Windows 8.2), a new report has surfaced offering a bit of an opinion on the future of Microsoft’s operating system. According to this opinion, Windows is apparently in trouble because people simply don’t care about it anymore.

This comes from Microsoft insider Paul Thurrott who believes the future of Windows is in peril due to the fact that people don’t care about it anymore. “It’s not outright hostility; there’s far less of that than the anti-Microsoft crowd would like to believe. It’s ambivalence. It’s ambivalence driven by the nature of ‘good enough’ mobile and web apps. It’s ambivalence driven by the allure of anytime/anywhere computing on tiny devices that are more cool to use and even cooler to be seen using,” he explains.

But Windows doesn’t have to end up this way. Thurrott believes that this issue has nothing to do with the competition or a lackluster sales of Windows 8. Rather, the issue has to do with a declining enthusiasm from consumers and developers alike. This is what Microsoft needs to fix – right now!

“In the past, Microsoft would show up with a new platform—Win16, Win32, .NET, whatever—and developers would rally around it immediately because Windows represented the volume market for personal computing. Windows and its applications were comfortable, familiar, and popular. And then they weren’t,” he further explains.

While some of you will agree or perhaps even disagree with this opinion, but one thing is for certain – Microsoft needs to figure out how to make Windows relevant again, so developers can feel enthusiastic to develop apps for the Windows Store. At the same time, Microsoft needs to foster greater consumer enthusiasm to make Windows seem cool or relevant again.

Do you agree or disagree? Sound off in the comments below.

Further reading: Microsoft, Windows

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