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  3. Facebook Home’s ‘Put People First’ is ‘remarkably similar’ to Windows Phone’s launch two years ago

Facebook Home’s ‘Put People First’ is ‘remarkably similar’ to Windows Phone’s launch two years ago

Ron Ron
August 19, 2019
1 min read

Windows phone

And so it begins. Facebook recently launched its Facebook Home, which replaces your Android home screen with a Facebook experience, and it has created a bit of a stir with Microsoft. Apparently, Facebook is using the tagline “Put People First”, which is what Microsoft used back in 2011 when launching Windows Phone.

“I tuned into the coverage of the Facebook Home event yesterday and actually had to check my calendar a few times. Not to see if it was still April Fools Day, but to see if it was somehow still 2011. Because the content of the presentation was remarkably similar to the launch event we did for Windows Phone two years ago,” Microsoft’s Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft, stated in an official blog post.

Since Windows Phone is centered around placing people first with the information they need the most, Microsoft “understands” why Facebook would want to simply copy that idea for a “platform that is sadly lacking” functionality, as Shaw puts it.

Shaw believes that Android is “complicated enough” without having to add yet another skin built around another metaphor on a custom variant of the Android operating system. “So, while we applaud Facebook for working to give some Android owners a taste of what a “people-centric” phone can be like, we’d humbly like to suggest that you get the real thing, and simply upgrade to a Windows Phone,” Shaw adds.

Microsoft

Further reading: Facebook, Windows Phone

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