Bridgewater Announces 15 New Policy Wins in 2010


Bridgewater Systems (TSX: BWC), the leader in intelligent broadband controls, today announced that during 2010, 15 mobile service providers selected Bridgewater’s policy control/PCRF solution to innovate with new services, optimize their network, and enable the transformation to 4G.

– Bridgewater announced success in 2010 for the company’s high performance, carrier-grade Policy Controller/PCRF solution, with 15 mobile operators selecting Bridgewater to serve 3G, 4G, and convergent networks in all major global markets.

– With the new customer wins, Bridgewater demonstrates its policy leadership and flexibility to support network transformation, service innovation, and 3G network optimization. Specific examples of these new wins include:

– Machine-to-Machine (M2M): After a competitive process, Bridgewater was selected by a leading M2M mobile data-only virtual network operator that provides M2M services to leading Tier 1 operators worldwide;
– Transformation to 4G LTE: Bridgewater won several new deployments of its integrated PCRF and Home Subscriber Server (HSS), to enable service providers, including Cellcom and Agri-Valley, to launch LTE services. The Bridgewater EPC 500, a unique solution that combines PCRF and HSS, leverages Bridgewater’s complete and integrated intelligent broadband controls portfolio;
– Convergent Quota Management Across 3G, 4G, Wi-Fi and Fixed Networks: Bridgewater extended a 4G deployment to win the 3G PCRF, Wi-Fi, and Fixed components for this Tier 1 operator, providing a common broadband controls solution across all of its access networks. In addition to fair usage and traffic management, this deployment will provide shared quotas across any access network;
– Bill-Shock Prevention: Bridgewater won several new customers for bill shock prevention, to provide metering and quota management based on different roaming tariffs. In addition to supporting re-direction on threshold breach, Bridgewater’s myPolicy smartphone client will provide service plan personalization to advise on thresholds and notifications;
– Private LTE Broadband: Bridgewater was uniquely selected to provide its PCRF and HSS, part of our integrated Evolved Packet Core solution, to a market leader offering private LTE broadband solutions to the public safety market. Bridgewater’s PCRF will play the crucial role of prioritizing applications, devices, and Quality of Service (QoS) as part of an integrated end-to-end LTE solution for the public safety market;
– Parental Controls and Session/Application-Based Usage: Through our partner Cisco, this Tier 1 operator in EMEA will deploy the Bridgewater PCRF solution on the Cisco Unified Computing System™ (UCS) platform, to enable parental controls and new services based on application-specific usage.

The Bridgewater® Policy Controller is a market-leading policy engine which supports 3GPP PCRF Release 7, 8 and 9 standards and multiple access networks from a common platform. The Bridgewater Policy Controller provides real-time network, application, and subscriber policies to manage mobile data growth and deliver personalized services across abroad set of multi-vendor network enforcement points.

Graham Finnie, Chief Analyst, Heavy Reading
“Policy control will continue to dominate the market in 2011, with significant growth in all major geographic markets. Our network operator survey work tells us that we can expect to see increased demand for dynamic policy control solutions that enable sophisticated new services and business models to be developed, while still leveraging these systems to manage and ease congestion.”

David Sharpley, Senior Vice President, Bridgewater Systems
“Our 2010 policy momentum validates the tangible business value and flexibility that can be derived from our carrier-grade policy control solution. Bridgewater is at the forefront of delivering innovative policy use cases that leverage our extensive policy experience and our unique approach of enabling service, policy, subscriber, and device controls that allow service providers to create exciting new services while simultaneously managing network congestion.”