Bing’s new App Linking feature lets you connect your app to your website


Bing's new App Linking feature lets you connect your app to your website

Microsoft has rolled out a new feature for Bing that allows you to link your Windows Phone or Windows Store app to your website, via the Bing Webmaster Tools website. This new feature allows those who search for your website to see a link to your official app.

“Bing Webmaster Tools will be your interface to linking your website to your app. Bing App Linking lets you connect your app to your web site so that search results for the top level of your web site include a link to your app. If you implement deep linking, search results for pages within your web site will include deep links to targets inside your app,” Microsoft stated in an official blog post.

This feature is part of Microsoft’s Connected Sites concept, allowing you to connect official social media pages and have them associated with your website. Now you can associate your app to your site!

Webmasters can also snag the Bing Knowledge Widget, a JavaScript-based widget for webmasters that detects and visualizes entities on the webpage and displays rich information about the entity. “t provides your visitors with quick access to relevant information about the entities on the page, and keeps them engaged, entertained, and informed within the context of your webpage. A visitor to your site need simply hover over the objects you’ve selected in the backend to see the widget come to life along the right-hand side of the screen, showcasing content related to each entity, directly from Bing’s knowledge repository,” Microsoft explained.

Head over to here to grab the Knowledge Widget and head over here to find out how you can link your app.