In a marketing move that no one saw coming, Microsoft has released a new music video featuring All-4-One singing a parody version of their 90s hit, I Swear, called It’s All There.
The video, which can be watched below, is a full-on 90s-style music video used to promote the Xbox All Access subscription service that allows consumers to get their hands on a new Xbox Series S or Xbox Series X console and pay it off gradually on a monthly basis.
The video shows a woman playing on a Day-One Xbox One console and eventually upgrading to the new Xbox Series S after checking out the Xbox All Access details on her smartphone. The Xbox Game Pass service, which is included in the Xbox All Access plan, is also featured.
“As gamers begin the next generation of play on Xbox Series X|S, we do so remembering the great experiences we had before with excitement for what’s to come,” Xbox All Access’ senior marketing manager, Bogdan Bilan, said of the promotion. “And no one knows how to navigate the waters of love, loss and love again than 90s R&B singers. So, we thought, what better way to celebrate the reimagining of how you can join Xbox with the all-inclusive offer of Xbox All Access than with the ‘90s R&B sensation, All-4-One, reimagining “I Swear,” their 1994 ballad?”
I Swear originally came out in 1994 and was All-4-One’s second single. The hit went on to win a Grammy for Best Pop Performance by a Duo or Group with Vocal and was awarded Favorite New Artist Soul/Rhythm and Blues at the 1995 American Music Awards.