How to submit usable feedback to the Windows Insider Program

Dave W. Shanahan

Feedback Hub

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Microsoft gets a lot of value out of the Windows Insider program and the Feedback Hub, but it can be hard to submit usable feedback that will actually be used. Here is some information on Microsoft’s new Cohorts program, how the Feedback Hub works, and how to submit viable feedback that Microsoft’s developers can actually use to improve Windows 10.

Feedback Hub

Microsoft developed the Feedback Hub with good intentions. The basic idea is that if you run into any problems with Windows 10, you can use the Feedback Hub to report your issue. You can also search through the Feedback Hub to see if anyone else is experiencing the same issue that you are having.

The problem with the Feedback Hub is that many Windows 10 users will report an identical issue, but it will show up multiple times because users don’t pinpoint their precise problem. The way feedback is reported has proven to be a major problem for the Feedback Hub; multiple entries reporting on the same issue. As you can tell from the low rating of the Feedback Hub app in the Microsoft Store, Windows 10 users are well aware of this issue too.

Microsoft, Feedback


Building upon the Feedback Hub (probably because of its abysmal app rating in the Microsoft Store), Microsoft recently introduced the Windows Insider Cohorts program. Cohorts could be considered a better Feedback Hub, but Microsoft is certainly taking a step in the right direction.

Microsoft created Cohorts as a way to sift through all the feedback by using groups of people that have a common specialty. These groups, or “cohorts,” can provide Microsoft with usable feedback for features in Windows 10. So instead of relying on random feedback by random Windows 10 users, Microsoft uses Cohorts as a specialized feedback community.

App developers, illustrators, Office 365 enterprise users, and other Microsoft MVPs come together in cohort forums to discuss what issues require the most attention and go after the pertinent details for further Windows 10 development. If you believe you can make a meaningful impact, Microsoft invites you to sign up to be considered a member of a cohort forum. You need to sign up to be a Windows Insider to be able to be a part of the cohort program.

Microsoft, Windows, Developer, Windows Insider

It’s important to know how to not only create feedback, but to create usable feedback that developers can actually use.. Raymond Dillon created a blog post on what constitutes good feedback and how to create feedback that is actionable for developers. Raymond Dillon is a Microsoft MVP and Windows Insider advocate.

In his blog post, Dillon outlines how you should you should phrase your feedback and be as detailed as possible, so that the developer can take your feedback and actually use it to improve their app or service within Windows 10.

“If you are providing feedback on an app (or a new feature of Windows) – try and avoid phrases like “it doesn’t work”, or “it’s broke” – try and provide as much detail as possible – what device are you using? What were you doing at the time? Did an error message appear? Can you reproduce the issue by trying the same steps again?

If you are able to answer these kind of questions, it gives developers (like me!) a better understanding of what has went wrong and how to fix it feeding back into the development of the product providing a better outcome for all parties involved.

Likewise, if you are involved in providing ideas to help improve a product, try and be as descriptive as you can. Avoid phrases like “make it look better”, or “make it work better” – be as detailed as you can and try and describe why your suggestion would help improve the product – it helps developers gain a better understanding of the users of the product. The more detailed your feedback is – the more actionable it will be.”

Microsoft is using CollaBoard as a pilot program for using cohorts as a future Windows 10 service for all apps. Collaboard is a Windows 10 app that acts as a real-time digital whiteboard to help transform how your team communicates and collaborates.

For those of you that already use the Feedback Hub app in Windows 10, how can Microsoft make the app better? Is there something specific Microsoft can do to filter out the unusable feedback they receive? Of course, Microsoft won’t be able to make everyone happy when it comes to submitting feedback. However, the most important thing about feedback is that developers can use it to improve Windows 10 and Microsoft’s apps and services for all users.