Nintendo has reduced its Switch 2 production plans after demand slowed, especially in the US, even though the console had a strong start and set early sales records.
According to Bloomberg, the company now plans to produce four million units this quarter instead of the six million it initially targeted, and this lower output will continue into April as sales remain weaker than expected in overseas markets.
The slowdown follows a record debut for the Switch 2, which sold 3.5 million units in just four days and went on to cross 17 million units within months, making it Nintendo’s fastest-selling console to date, but demand has cooled since the holiday season, particularly in the US where sales fell short of expectations.
Production cuts reflect demand, not supply issues
Nintendo is not facing supply shortages. Instead, the company is adjusting production to match current demand levels, which have softened after the initial surge. At the same time, rising memory prices are increasing production costs, and Nintendo is reviewing whether a price increase makes sense in the near term.
Despite the production cut, Nintendo still expects to meet its target of selling 19 million units in the current fiscal year, which ends in March, and the company remains confident about the console’s long-term performance.
There are also plans to introduce a revised version of the Switch 2 with a replaceable battery in Europe due to new regulations, which may influence production priorities going forward, especially as Nintendo looks to balance inventory and future demand.
