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  3. Trend Micro alleviates small business security concerns with Worry-Free Business Security 7 – onmsft.com

Trend Micro alleviates small business security concerns with Worry-Free Business Security 7 – onmsft.com

Ron Ron
November 3, 2010
3 min read

Small Business Flagship Line now includes Data Loss Prevention and Mac Client Protection

Marlow, UK 3rd November, 2010 – Trend Micro, a global leader in Internet content security, today announces Worry Free Business Security 7, a new edition of its security suite specifically designed to combat IT security threats facing small businesses today, without impacting the day to day running of the business.

Worry-Free Business Security 7 equips small businesses with a set of tools designed to combat evolving IT security threats. With over one new piece of malware created every second, its introduction is timely, as cybercriminals are increasingly preying upon smaller businesses that are often strapped for IT resources and security expertise.

Small businesses are increasingly security aware. According to Trend Micro’s 2010 corporate end user survey – which surveyed over 1600 end users in the US, UK, Germany and Japan – around 60% of small businesses expressed concerns over data-stealing malware, followed by over half (56%) concerned about data leaks (both intentional and unintentional).

“Data loss, either through internal data leaks or malware, is a serious issue for small businesses”, said Caroline Hodson, head of UK channel sales and marketing at Trend Micro in the UK. “Worry-Free Business Security 7 offers small businesses data leakage protection while stopping threats before they reach their networks.”

Despite their security concerns, a recent study* conducted by the Federation of Small Businesses in the UK, found that less than a quarter (24%) of small businesses currently had any form of email encryption in place.

In Worry-Free Business Security 7, Trend Micro addresses these concerns with a new email data leakage prevention (DLP) feature. This feature enables small businesses to keep information private by discovering, monitoring and preventing accidental or deliberate loss of confidential information through email.

Worry-Free Business Security 7 also offers an integrated Mac client protection feature which is available for small businesses that are running both Macs and Windows®. This allows them to secure their iMacs®, Mac Servers®, and MacBooks® without purchasing or managing additional solutions. The feature’s single console includes security status and configuration for both platforms.

One of the most notorious threats in 2010, Conficker, was partly spread by infected USB sticks and other attachable devices. Its convenience and portability has made it another infection pathway. Small businesses that are challenged with managing and tracking the movements of USB devices can now, with this new feature, control access to USB drives and other attached devices to prevent data loss and block threats. Businesses can restrict access to USB ports to avoid anyone copying information to portable USB drives.

Trend Micro made a commitment to solving small business security needs six years ago when it first introduced its Worry-Free product line to the market. Since its launch, the Worry-Free product line has seen widespread adoption. “According to our latest reports, Trend Micro’s Worry-Free Business Security Suite was the top product sold, accounting for 49% of the total sales of licenses in September this year in the sub 100 seats small to medium sized business segment”, commented Alex Mesguich, VP of Enterprise Research at analyst firm Context.

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