Microsoft, in a new blogpost today has announced that the company will no longer be participating in the annual Consumer Electronics Show, 2012 will be the last time Microsoft holds a keynote and booth.
CES 2012 will see the last of Microsoft, since the company have bailed out from the show. In a new blog post from Microsoft themselves, the company have announced plans to drop out the annual Consumer Electronics Show after 2012.
“After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.”
According to this snippet, Microsoft are no longer participating in CES because the show doesn’t align with Microsoft’s product release/news milestones.
“As we look at all of the new ways we tell our consumer stories – from product momentum disclosures, to exciting events like our Big Windows Phone, to a range of consumer connection points like Facebook, Twitter, Microsoft.com and our retail stores – it feels like the right time to make this transition.”
Further reading: Microsoft
